I spent some time today going thru Pure Joy Soap Co. Facebook page. Seeing all the things I had hoped to do but have not done is a bit depressing and disappointing. I have lots of ideas but I am also easily distracted but the best intentions mean nothing without action. And saying isn't doing.

I have played at having a business because I could. Not really taking anything too seriously. I kinda kept an inventory and kinda kept sales records and kinda worked on some wholesale accounts. When my website was deleted back in July 2012, I half heartedly made an attempt at making a new one. I knew my current packaging would not work for getting my soaps in stores, so I hired a graphic designer to help. I thought to trade the hand drawn monkey in a bathtub for something more sophisticated and edgy. A year later, I was still with the monkey. I signed with a larger Branding company and spent lots and lots of money for them to rebrand my company. They, like the graphic designer, are bright and talented people who truly are good at what they do. The problem was me.

If you don't have the language to communicate, or the knowledge to even know what you don't know, you chase your tail a lot. If you don't honor your own instincts and inner knowing, you can waste a lot of time and money. If you are lucky, you find a mentor, who has been thru what you are struggling thru and has come out the other side successfully and is willing to share their experience. I got lucky.

I now have some very trusted and experienced advisors who are teaching me the language I need. I am ready to honor my customers and my craft. No lightly made promises. No half hearted actions. No more discounting my own intuition. I will put one foot in front of the other and walk my talk.